The P3C Standard
The P3 discipline, as an equation. One canonical form, one plain-English reading, every term defined.
P³ = C². (Provoke + Persuade + Position)^Proof = Content that Compounds.
- P + P + P
- Provoke + Persuade + Position — additive: each level earns its own attention, and most work never needs the third. Proof compounds whatever you build
- P³
- the compact mark — three levels, one discipline
- Proof
- the exponent. Always spelled out — its initial is already taken three times over. Without Proof, content is inert; with it, everything above compounds
- C²
- Content that Compounds — the composite outcome
P-cubed, raised to the power of Proof, equals C-squared — content that compounds.
Provocation, persuasion, and position — each proven — produce content that compounds.
The family grammar
Every mark in this family follows the same rule: an initial, raised to the number of words it compresses. R² is Relevance × Reputation. D² is Discoverability × Distinctiveness. P³ is Provoke × Persuade × Position. C² is Content that Compounds. The R2 Framework measures what the P3 discipline makes.
In the R2 equation, C denotes Consistency. Here, C² denotes content that compounds. The two are distinct terms in distinct equations.
Provocative. Persuasive. Positioned. Proven.